Case Study
Nazara Technologies Ltd.
Hands-on Nazara – India’s first Gaming IPO
When Moram Napu, India's premier gaming Outreach, Web3 gaming Outreach, and Esports Outreachconsultancy, partnered with Nazara Technologies Ltd., a leading gaming company, in 2016, our mission was clear - to establish Nazara as the foremost gaming brand in India and attract investors and funding through strategic Outreachinitiatives.
Our hands-on approach to Outreachbegan with a focused Outreachprogram targeting bi-monthly coverage in leading Indian business newspapers and publications, including Economic Times, Mint, YourStory, Inc42, and even the prestigious Times of India. By strategically crafting news features, industry stories, and management profiling, we ensured Nazara's consistent presence in the media space, captivating the attention of potential investors.
As pioneers in gaming Outreach, we were committed to showcasing Nazara's potential to the gaming industry. With dedicated efforts, we attracted investments from renowned names like IIFL and Rakesh Jhunjhunwala within just two years.
Our strategic Outreachinitiatives expanded beyond print publications to encompass top online news blogs, TV channels, and interviews, amplifying Nazara's brand reach across diverse media platforms.
The seamless execution of well-curated communication played a pivotal role in enhancing Nazara's perception as a gaming leader, leading to two more substantial investments over the next three years. This positioning culminated in a groundbreaking achievement - Nazara became the first Indian gaming company to go public with its highly successful Initial Public Offering (IPO) in March 2021. The response was phenomenal, with the IPO being subscribed 175 times in a mere three days.
Our strategic advisory further elevated Nazara's prominence through participation in notable thought leadership events, securing media recognitions, and positioning the company for continued growth.
As gaming specialists with a deep understanding of the Indian gaming ecosystem, our dedication and expertise have contributed significantly to Nazara's remarkable growth story, firmly establishing them as a trailblazer in the gaming industry.
Yudiz Solutions Ltd. - A Groundbreaking IPO in the Converging Tech Landscape
Yudiz Solutions Ltd., a lesser-known yet dynamic tech entity, sought to make a mark in the constantly evolving and competitive tech landscape. With the aspiration to launch their IPO within a few months, Yudiz aimed to build brand awareness and unveil their strategic plans for the future.
For Moram Napu, the opportunity to work on this project was exhilarating, especially after successfully handling the Nazara Technologies IPO - the first in the gaming space. Yudiz's IPO was unique, combining elements of blockchain, AI, and gaming, making it a landmark event in the tech industry.
Our Outreachstrategy began by reworking Yudiz's brand positioning to create strong brand awareness and garner attention from the media. Our goal was to establish credibility and showcase market readiness for the upcoming IPO.
We strategically shared profiles and established key relationships with top-tier media outlets, including prominent business publications like FE and Mint, along with TV and blogs catering to investor-specific audiences. Regular features and impactful thought leadership opportunities were meticulously curated, positioning Yudiz as a leading tech brand in the country.
With a constant presence alongside industry experts, Yudiz Solutions Ltd. captured the attention of the media, investors, and tech enthusiasts alike. The resounding success of their IPO launch became a testament to our effective Outreachinitiatives.
Trade Fantasy Game (TFG)
Trade Fantasy Game (TFG), a premier fantasy platform set to compete with industry giants like Dream 11, My 11 circle, and My Fab 11, had a powerful ace up its sleeve - Indian International Cricketer Deepak Chahar. Tasked with showcasing Deepak Chahar as the brand ambassador and entrepreneur, Moram Napu eagerly embraced the challenge of spearheading the Outreachcampaign for TFG's grand launch.
Our primary objective was to create awareness for TFG in the highly competitive fantasy gaming space and among cricket enthusiasts. Through strategic planning, we emphasized the brand's vision, ambitions, and unique product offerings, ensuring the right messaging reached the target audience through effective Outreachchannels.
The launch had an additional challenge - introducing Jaya Chahar as the CEO and official spokesperson for TFG, taking the business forward. With a calculated approach, we secured interviews featuring Jaya Chahar in prominent business publications like ET, Moneycontrol, Inc 42, and leading games of skill publications. This strategic move aimed to build her publicity and prominence as the voice of the brand.
To maximize reach, we executed a multi-launch strategy, targeting geographies across the country, including Tier 2 and Tier 3 cities with a substantial fantasy gaming audience. Our efforts paid off as TFG's launch announcement echoed not only in metropolitan cities but also reached a vast audience in Tier 2 and 3 cities through top business papers, key language media, and dedicated gaming media coverage. The response was phenomenal, with the brand witnessing 50,000 sign-ups within the initial weeks.
As proactive advisors, Moram Napu ensured TFG's brand reputation remained unscathed during unforeseen situations. We provided guidance and training to the spokesperson, positioning TFG among market leaders and enhancing its brand visibility through key industry stories and television features, particularly around decisions from MeitY.
Though a relatively early entrant, TFG has swiftly carved its niche, standing tall among leading fantasy platforms, thanks to its share of voice in the media and resonating presence in the gaming community.
World Cricket Championship - From Gamer's Favorite to Global Sensation
World Cricket Championship, the highly acclaimed mobile cricket gaming franchise developed by Nextwave Multimedia Pvt. Ltd., captured the hearts of gamers worldwide with its multiple editions and unique features. Despite its massive user base and popularity among cricket enthusiasts, the brand's presence was primarily limited to gaming circles.
When Sharmilee Daru Outreachassumed the mandate for the brand and its intellectual property, a transformational journey commenced. By crafting repeated and impactful messaging, we steered the brand's perception in the media and beyond, rightfully positioning it as The Largest Mobile Cricket Game in the world.
Through strategic Outreachinitiatives, the studio, its spokesperson, and the product itself garnered widespread attention, captivating audiences across the globe. The brand's reputation soared, solidifying its place as one of India's most prominent game development studios and an exceptional IP crafted within the country.
With compelling media coverage and meaningful engagements, World Cricket Championship secured its spot in the media landscape, admired as a global sensation cherished by cricket enthusiasts and gaming aficionados alike.
The case study showcases how Moram Napu's strategic Outreachefforts successfully elevated World Cricket Championship from a beloved gaming franchise among gamers to a global sensation, recognized as the largest mobile cricket game in the world.